Missed Revenue: Why Limiting Your Payment Channels Costs Enterprises More Than You Think
The Hidden Risk of Single-Channel Checkout
For enterprise businesses, optimizing the customer journey is more than just creating a seamless web checkout. Every client interaction, whether on your website, on the phone, or through text, is an opportunity to secure revenue. Yet too many organizations restrict payment collection to one channel: the online checkout.
This narrow approach creates a serious gap. Studies show that nearly 70% of online shopping carts are abandoned (Baymard Institute). Customers who leave the checkout flow often never return, leading to lost revenue and wasted acquisition spend. Enterprises that fail to integrate multi-channel payment solutions risk watching potential sales slip through their fingers.
How Missed Opportunities Add Up
Relying on only one method of payment collection, such as a web checkout, puts the burden on the customer to complete the process on their own. If the timing is not convenient or they become distracted, the likelihood of abandonment rises sharply.
For enterprises, the stakes are high. Global research estimates that cart abandonment costs retailers over $18 billion in lost revenue every year. Every customer conversation is a potential sales opportunity, but without flexible payment options, agents and sales teams cannot close transactions while the customer is actively engaged.
Expanding Payment Touchpoints with SMS Payment Links
A simple way to address this challenge is with SMS Payment Links. This integration allows an agent to send a secure, PCI-compliant payment link directly to the customer during a call. The customer can instantly complete their purchase while still engaged with the agent.
Benefits include:
- Agents remain in control of the transaction.
- Customers finalize purchases in real time.
- Enterprises reduce missed revenue and improve closure rates
This transforms a one-channel checkout into a multi-channel strategy, ensuring enterprises maximize every client touchpoint.
Why Multi-Channel Payments Matter for Enterprises
At the enterprise level, every abandoned cart or incomplete payment represents more than just a small loss. It impacts revenue forecasts, customer experience scores, and long-term growth.
Customer expectations are also shifting. According to Salesforce, 74% of customers are more likely to buy from companies that offer multiple payment options. By offering PCI-compliant channels such as web checkout, SMS links, and IVR flows, enterprises not only reduce missed opportunities but also create trust and convenience that drive higher retention and loyalty.
Secure Every Sale with HostedPCI
Enterprises that fail to expand their payment channels risk more than customer frustration. They risk revenue leakage at scale. HostedPCI empowers businesses to capture every transaction securely, wherever their customers are.